Instacurl Mascara
Mascara package with innovative technology allowing the applicator brush to be bent to shape, by twisting the cap, to fit the user’s lash shape better.
Design direction: Tom Hall
Design detailing and CAD: Angela Eberhardt
Graphics: Howard Chang / M.A.C Creative Packaging team
Creative Director: James Gager
Design direction: Tom Hall
Design detailing and CAD: Angela Eberhardt
Graphics: Howard Chang / M.A.C Creative Packaging team
Creative Director: James Gager
![](https://freight.cargo.site/t/original/i/d137c8fd17a46dddd3f58694b34635aa4848344845f704ba298addaba14a5d49/instacurl-repeat-pattern.jpg)
![](https://freight.cargo.site/t/original/i/da87a057fc597803bc07623babacd5bffc107695f682c4139617a20d588629b9/INSTACURL-HORIZONTAL.jpg)
![](https://freight.cargo.site/t/original/i/0ddc6fea54631c053691d4287a2d820372dc61a94b45b6f39d394d39ab001f45/duracurl-diagram-photo.jpg)
![](https://freight.cargo.site/t/original/i/bbd64f9668d6126bb09c3e9dc0d7c1846e1ad5ec6b8c269b3b680fc0a54a4a2a/duracurl-concept-render.jpg)